Domestos helps children cope with hospital fears
Unilever Domestos brand holds the All-Russian charity event “Children's hospitals under the protection of Domestos”.
It's no secret that children are afraid of a lot: thunder, dogs, cats, darkness, heights, get lost or ... stay alone. And especially acute fears are manifested in children who undergo a long course of treatment in hospitals: strangers are around, parents are far away, a completely unfamiliar environment. It is not surprising that even the most familiar objects may seem frightening to small patients. And for a quick recovery, not only the right treatment is necessary, but also a comfortable environment!
Domestos brand decided to support children undergoing a long course of treatment and rehabilitation, making their stay in the hospital more comfortable and enjoyable, announcing the start of the all-Russian charity event “Children's hospitals protected by Domestos". The action is held for the second time - at the end of 2014, Children's Clinical Hospital No. 11 of Yekaterinburg has already received 3,000,000 rubles for repairs. By the way, work is already underway and will be completed in September 2015.
“I want to thank Domestos brand from the entire DGKB team No. 11 for their invaluable contribution to creating a truly comfortable and cozy environment for our little patients. Having learned about the action, employees, children and their parents began to actively vote for the hospital. Soon their friends and relatives joined. Information about the project spread throughout the city. After the announcement of the voting results, there was no limit to joy, ”said Anna Sergeevna Sokolova, Deputy Chief Physician for Clinical Work, Children's Clinical Hospital No. 11. - With the funds received, repairs will be carried out in such common areas as the corridor, pantry, treatment room and toilets. And the annual supply of Domestos helps us maintain radiant cleanliness in the hospital wards. Thank you for your good deed and sensitive attitude towards children who need help. ”
This year, the purpose of the action is to help the Pediatric Department No. 3 of the Clinic GBOU VPO SPbSPMU in St. Petersburg. In this department there are children suffering from severe chronic rheumatological diseases, and in total about 2,500 patients are examined and treated annually, of which 40–45% are nonresident patients whose parents cannot often visit them.
From June 15 to July 31, 2015, everyone can support the Domestos charity event and contribute to the fight against children's fears - you just need to go to the website www. kids-domestos.ru and share on social networks the news about participation in the project. Repair in all toilets of the Pediatric Department No. 3 will begin in August 2015, and it is planned to finish it simultaneously with the work in the hospital in Yekaterinburg.
It is noteworthy that, based on the results of the action, not only the toilets will be repaired and improved throughout the department, but also a truly comfortable atmosphere will be created thanks to the placement of bright and funny paintings by the famous illustrator Phil Dunsky in them. Shortly before the start of the action, the artist posted on his social networks a series of pictures on the topic: children's fears and their overcoming. He took all the images from his childhood memories. "As a child, I myself often lay in hospitals. I still remember all these unpleasant sensations and a sense of fear, ”says Phil. - Therefore, I had no doubt when I was offered to support the action. I ask everyone to take part in it. After all, the future of our children depends on us". In support of the project, Phil Dunsky allowed Domestos brand to post all the illustrations on the action website.
Helping children not to be afraid to stay in the hospital is very simple - share the news about the start of repairs on their social networks. And Domestos will protect children and help them cope with fears where there are no moms nearby!